When people think of branding, the first thing they usually picture is a logo. And while a logo is an important part of your visual identity, it’s not the whole story – not even close.

Think of it like this: your logo is the front door of your house. It’s what people see first. It gives a sense of style, maybe even a glimpse of personality. But a front door on its own doesn’t make a house.

When you’ve been working in the design industry for a long time it can be easy to get caught up and think everyone has the same knowledge as you do. For many clients, that initial meeting may be the first time they have had anything to do with a design agency and the design process. Combine this with websites filled with buzz words and it can be hard to know what designers actually do and what you are paying for.