Branding summer in the vines

Client: Ripe Events
Services: Logo design, Illustration, Brand identity, Brand guidelines, Festival poster, Merch

The Valley is more than just another festival. It is a summer day out in Gibbston Valley designed for those who love great music, good wine and the joy of celebrating together. With top New Zealand bands like Kora and The Black Seeds on the lineup, the energy is set to be huge, so the branding needed to keep up. We wanted it to feel fun, fresh and full of spirit, like that perfect summer afternoon that rolls into a night you will be talking about for weeks.

The look came together with hand drawn illustrations, bold colours and a playful logotype that keeps things relaxed and approachable. It is all about capturing sunshine and good times, then splashing them across posters, socials and merch. The end result is an identity that feels alive, warm and vibrant, setting the stage for a summer of music, laughter and dancing the night away with friends at The Valley.